Top 5 Beauty Retail Apps on Android in Greece for Q1 2023

In the first quarter of 2023, the beauty retail sector on the Android platform in Greece showcased notable trends. Here is a breakdown of the performance of the top 5 beauty retail apps, based on data from Sensor Tower.

Παλιά έκδοση - Sephora saw its weekly downloads fluctuate throughout the quarter. Starting at 1.4K at the end of December 2022, downloads peaked at 2.7K in the first week of January and then experienced a general decline, ending the quarter with 1.3K downloads.

Notino: perfumes and cosmetics displayed a strong performance in weekly downloads, starting modestly at 218 but spiking significantly to 1.9K in the last week of January and again to 2.3K in the final week of March. Active users followed a similar pattern, with a notable rise from 395 at the start of the quarter to 3.2K by the end.

BEAUTY BAY experienced relatively low download numbers, consistently hovering around the 30-50 range weekly. Active users showed a slight decline from 256 at the end of December to 185 by the end of March.

Nykaa Fashion – Shopping App had minimal engagement in terms of downloads, starting with just 4 downloads in the last week of January and reaching a maximum of 8 downloads in the first week of February.

Perfumerías DRUNI recorded very low download numbers, with only 5 downloads in the first week of March and no downloads in the following week.

For more in-depth insights and data, visit Sensor Tower.